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ITALIAN shoemaker Antonio Vietri hopes to attract shoppers from wealthy Gulf countries with his blue or black suede moccasins with stitched gold-plated uppers.
“These are the first shoes in the world in 24-carat gold,” he said. “The particularity of these shoes is that gold is not simply applied, it is not like an accessory or a button. Gold is an integral part of the shoe.”
Small strips of gold are woven by hand and sewn with leather to ensure the moccasin uppers are comfortable.
Vietri’s men’s gold line was launched in 2016. The women’s followed this year.
“The difficulty was in finding the right balance between the strength of the gold and the flexibility of the shoe,” he said. “If the shoe is too light, the gold will bend. If the shoe is too heavy, it hurts.”
Each pair of shoes, made with 230 grams of gold, is one-of-a-kind and is made to measure using 3D foot scanners. They retail for up to 25,000 euros (US$27,000) for the men’s collection, and 30,000 euros for the women’s line. The price includes delivery by helicopter, and the shoes are presented in a black lacquered box.
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